Earlier build
Functional, but still developing
The early version established service messaging and an estimate form, but the brand, hierarchy, and customer journey still needed refinement.
Website evolution
Make the business look as capable online as it is in the field.
The website became more than a digital brochure.
Each improvement was aimed at helping the right prospect quickly understand the work, see evidence, and take the next step.
- Service and geographic positioning
- Conversion-focused page structure
- Estimate and phone-call paths
- Real project and equipment proof
- Service, process, portfolio, and blog content
Visibility and measurement
Make the business easier to find—and the marketing easier to understand.
Search Console and GA4 were used to monitor how the business appeared in search, which channels brought visitors, and whether those visitors completed tracked actions.
Search visibility: 7.63K impressions in the captured three-month view
The site appeared across a growing set of service and location searches. Search Console provides the evidence needed to decide which pages and queries deserve the next round of improvement.
Traffic measurement: 750 sessions in the captured 90-day view
The report separates direct, paid, organic, referral, and social traffic while showing tracked key events. That makes it easier to diagnose the system instead of guessing from raw traffic alone.
Paid search infrastructure
Campaigns built around measurable actions—not just clicks.
The captured Ads view reports 172 clicks, 2.59K impressions, six platform-recorded conversions, and a $258 cost per recorded conversion. “Conversion” here means the action recorded by Google Ads; it should not automatically be treated as a qualified lead, booked estimate, or sale.
Organic audience growth
Turn real jobsite activity into attention, trust, and conversations.
The content system used real project footage, equipment, practical education, and consistent publishing rather than generic stock content.
The connected system
The value is not one screenshot. It is how the pieces work together.
1. Be foundSearch, social content, referrals, and paid traffic create discovery.
2. Build trustService pages, real projects, and clear positioning answer the first questions.
3. Capture intentForms, calls, and direct calls to action create a clear next step.
4. Follow upCRM stages, notifications, and automations keep opportunities from disappearing.
5. ImproveSearch, traffic, advertising, and pipeline reporting guide the next repair.
What Stratus can repair first
Weak conversion paths, unreliable tracking, missed-call recovery, slow lead response, scattered CRM stages, and follow-up gaps that cost estimate opportunities.
What happens after the repair
The business has a clearer foundation for ongoing SEO, advertising, content, database reactivation, and deeper automation—without paying to pour traffic into obvious leaks.
Screenshots are historical platform views captured on different dates. They document implemented work and the activity reported by those platforms. They are not a guarantee that another business will receive identical traffic, rankings, leads, or sales.