Own the system
Clients should retain ownership of domains, ad accounts, customer data, tracking history, and approved creative assets.
Hands-on operator experience
Built from inside local service businesses—not from a template pitch.
Stratus Management Group was created to help owners see and repair the full path between online attention and a real estimate opportunity.
The founder
Broderick “BJ” Brooks
BJ has personally implemented websites, service and location pages, SEO content, landing pages, Google Ads infrastructure, tracking, CRM pipelines, lead routing, and follow-up automations inside earthwork, site-development, roofing, and restoration businesses.
“The goal is not to sell a business every marketing tactic. The goal is to find the most important leak, repair it, prove the system works, and scale only when the economics make sense.”
Operating principles
Evidence without exaggeration.
Stratus separates what was implemented, what was measured, and what still depends on the client’s market, team, budget, and sales execution.
Define “done”
Every engagement should have written deliverables, test cases, responsibilities, boundaries, and a clear acceptance process.
Follow the economics
Marketing decisions should connect to qualified opportunities, estimates, jobs, losses, and gross profit whenever reliable data exists.
Relevant experience
Practical systems for service businesses.
01
Website and conversion
Service positioning, local relevance, project proof, estimate paths, forms, landing pages, and mobile conversion.
02
Visibility and paid search
Google Business Profile improvements, local SEO, Search Console, paid-search structure, and landing-page alignment.
03
CRM and follow-up
Opportunity stages, lead routing, immediate alerts, missed-call recovery, follow-up, testing, and operating documentation.
Start with the leak
